This is sweet nostalgia served with a side of creamy indulgence. This Is Milk.

This Is Milk is Blur India’s most delicious perfume yet: Milkshake-inspired gourmand fragrances that smell good enough to sip. Think melted chocolate, golden honey, creamy warmth, and cozy sweetness

Meet Milkshake the Cow 🐮

He created the 'This Is Milk' Discovery Set for people who love sweet, edible-smelling perfumes, but want to take a small bite before indulging in the entire treat. You can explore the full size bottles here 💖🍦

Meet the scents 🍫🍦🍪🍩

Milkshake's Hot Chocolate blends rich dark chocolate, luscious honey with the warm depth of tonka bean, creamy vanilla, and a hint of truffle. It smells like a steaming mug of molten dark chocolate with caramel slowly melting into it, honey dripping down the sides, and ripe strawberries dunked in for fun 🍫🐮

Milkshake's Yum Eclairs is like a sweet, fluffy pastry that you can wear. Imagine warm, gooey caramel blending seamlessly with creamy milk and sugar, drizzled with honey and kissed by delicate white flowers. Add in a touch of vanilla, and you’ve got a scent that’s as indulgent as a freshly baked éclair 🍮🐮

Milkshake’s Pistachio Gelato is a scoop of indulgence on a sunny day. Picture the creamy richness of pistachio ice cream, with a zesty touch of bergamot to keep things fresh. In the heart, delicate jasmine and juicy white peach blend beautifully, while the base wraps you in luscious whipped cream and smooth sandalwood. It’s a nutty, powdery, playful scent that’s both refreshing and comforting 🐮🍦

Milkshake's Honey Swirl smells like a sugar rush wrapped in honey. It opens with warm honey and bright bergamot, then melts into soft roses, creamy vanilla + amber and musk, with a hint of agarwood to keep it from getting too sweet 🐮🍯

Why You’ll Love These:

Gourmand Goodness: Each fragrance is a delicious, edible-inspired treat that makes you feel like you're wrapped in comfort. From chocolaty to fruity to floral, there's a unique fragrance for every mood and occasion.

Cutest Bottle Design: The milk bottle shape and adorable mascot, Milkshake the Cow, make it fun and collectible, a great gift (who doesn't love milkshake?) and the most adorable perfume in your vanity.

Long lasting fragrance: These edps last upto 8 hours on your skin and even longer on your clothes.

Strong silage + projection: Your scent will enter the room before you.

Nostalgic Vibes: The scents bring back memories of sweet treats and comforting desserts. These perfumes feel like a cozy hug, perfect for everyday wear or special moments.

Quantity: 5ml x 4

How to apply: Spray a few pumps on your wrists, neck, or behind your ears. For a scent that lasts the entire day, do at least 6-7 sprays. For even longer lasting fragrance, layer the Eau De Parfum with matching notes of viral 'Smells Like A Warm Hug Solid Perfume' (these act like primers for your perfume)